The Right Time. The Right Place. The Right Person.
Our digital solutions allow your business to target even deeper, placing your message in front of potential customers where they spend time online, utilizing targeting segments such as demographic information, browsing behavior, and search habits.
Local Digital Advertising
Locally targeted content provides a strong platform for advertisers to leverage. Local news provides a valuable advertising context which gives a halo effect on your brands and makes you seem more trustworthy and reputable. Being top-of-mind for prospects at the early stage of the decision process is critical for businesses. We offer various banner ad and pre-roll video advertising options on News Channel Nebraska’s website that will meet your needs. Our online users spend a good amount of time, consuming content that pertains to local news, sports, weather and entertainment. These categories are a mainstay, which means that week after week our digital audience is constantly growing. There are multiple advertising opportunities for you to connect with this audience digitally and have a range of custom solutions and packages to suit your needs.
We can target specific households in zip codes you set, and filter by location with over 100 demographic and economic variables to choose from. Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable streaming TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. Your digital ad, whether video or display, will target all individuals at the address on multiple devices, with cross device matching and campaign reporting.
Have your own CRM list? You can send us your customer mailing list and we will target those addresses with digital ads on all their connected devices in that household. No need to spend money on printing and postage of mailers, allow us to target those specific customers digitally.
Behavioral targeting is a digital marketing strategy that uses historical behavior to personalize the types of ads consumers see. Understanding consumer habits helps advertisers to identify audiences that have engaged with specific products or touchpoints. It also helps to identify audiences that are in the right moment or behavior for a particular campaign. Using behavioral targeting will increase a number of critical metrics, such as clicks or conversions.
- Geotargeting Locations
- Site Retargeting
- Search Retargeting
- Keyword / Contextual Retargeting
- Household Addressable Targeting
- Event Targeting
Location based targeting. We can show your ad to your target audience on their phone in a location where you know they will be, by targeting them based on their mobile GPS location.
Using location data to ensure that your ads appear in front of users in your service area. Ways to target: State, City, Zip Code or Radius.
Marketing to people who have visited your website. We capture that audience and show them your ad while they browse the internet and remind them to come back to your site.
Based on the keywords they have typed in an online search; we will show your ad to those who have performed searches relevant to your products and services.
Keyword / Contextual Retargeting
Based on the keywords and/or the categories of the content a user consumes online, we show your ad to those who are reading about topics relevant to your business.
Household Addressable Targeting
A powerful, efficient, and accurate way to target specific households with digital ads. Target physical addresses to serve digital and OTT/CTV ads with unmatched precision and scale.
Target people who attend specific events like festivals and work conventions. When a mobile user enters the geo-fenced location during the specified time frame, we can then target them later with mobile ads.
Connected TV/OTT Advertising provides businesses with a programmatic advertising platform for engaging digital TV streamers by demographics, behaviors and household geofencing.